Midwest — Setting the market standard for service At Midwest, the essence of marketing is service and results. If you want to sell a horse, David Boggs will find a buyer. If you want to buy a horse, he’ll locate the right candidate and make it available. To fuel the engine of commerce, he and his staff bring in new customers in a myriad of ways. That is how it has been since Boggs burst on the scene in the late 1970s, and a few years later led the chestnut superstar stallion *Padron to the Arabian Triple Crown. He found fame in the show ring—and fortune as a marketer, beginning with the syndication of *Padron. When the *Padron partners were ready to sell, Boggs syndicated the important sire for a whopping $11 million in 90 days.